Jul 12, 2019 | advertising, CCPA, data, GDPR, privacy, technology
COOKIES: Ad-tech companies fighting over who gets control of first-party “cookie” or identity; a role for ITEGA? A competitive war is underway among titans of the ad-tech industry — and at least one scrappy startup — over who will emerge in control as the...
May 23, 2019 | advertising, data, regulation
The inventor of real-time bidding (RTB) and other online ad tech has told a U.S. Senate committee that it’s time to give consumers a bill of rights to protect their personal data and make it portable. “I think you can draft...
Mar 20, 2019 | advertising, collaboration, network
PRINTABLE VERSION / PRNEWSWIRE VERSION Multi-stakeholder group to convene in Washington, D.C. April 24-25; seeks input from thought leaders in publishing, advertising and consumer advocacy to strike new balance in trust, advertising and data privacy SIGNUP HERE...
Oct 25, 2018 | advertising, explanations, Research
By Bill Densmore and Don Marti RELATED LINKS: What is data leakage? How the ITE can solve data leakage and fosters ethical advertising) Service journalism and the web advertising problem The HIgh Cost of Low-Budget Advertising (David Kohl) INTRODUCTION Web sites...
Aug 22, 2018 | advertising, network
New efforts to help consumers gain more control over their identity and privacy, without breaking the business and civic value of the Internet, launched Sept. 26-28 with a first convening in Chicago of the “Internet Multistakeholder Privacy Initiative.” ...
Mar 22, 2018 | advertising, identity, privacy, technology
Google Company emailed publishers and other advertising parters updating its plans for complying with the European Union’s General Data Protection Regulation which takes effect May 25, 2018. The most significant announcement — Google will launch a solution...
