Jan 22, 2021 | advertising, data, identity, privacy, technology, trust
Ad-tech execs and publishers see privacy/identity consumer choice as only way to compete with Facebook, Apple, Google “walled gardens” By Bill Densmore wpdensmore@itega.org The “open” Internet isn’t meeting the business or privacy needs of publishers or...
Jun 19, 2020 | advertising, data, identity, technology
Companies said to be spending ‘hundreds of millions’ to replace the third-party cookie for controlling user data — but no consensus yet on platform, browser or public Who should control user identity on the web — the elements of a person’s interests and...
Apr 24, 2020 | data, privacy, Privacy Beat, regulation
Designating privacy as a human right: Values and elements to guide a U.S. law Privacy expressed as a human right should be underpinning of U.S. federal law, expert says By Michelle De Mooy The author is Principal of De Mooy Consulting where she helps organizations...
Jul 12, 2019 | advertising, CCPA, data, GDPR, privacy, technology
COOKIES: Ad-tech companies fighting over who gets control of first-party “cookie” or identity; a role for ITEGA? A competitive war is underway among titans of the ad-tech industry — and at least one scrappy startup — over who will emerge in control as the...
Jun 4, 2019 | CCPA, data, privacy, regulation
Two important efforts to amend the California Consumer Privacy Act (CCPA) have emerged — and one of them may affect the sale of premium content. Google, Amazon, Facebook, Microsoft, Uber and Lyft are pushing at least eight amendments in the California Legislature in...
May 23, 2019 | advertising, data, regulation
The inventor of real-time bidding (RTB) and other online ad tech has told a U.S. Senate committee that it’s time to give consumers a bill of rights to protect their personal data and make it portable. “I think you can draft...
