Research & White Papers

2018 / Reconciling User Privacy with Ad Personalization

How ITEGA can reconcile privacy and identity with the needs of advertisers – a shared-database of non-personal interest information Our goal is to improve the relevance of ads you agree to see, which should improve the user experience. ITEGA will be able...

2018 / What is in the New California Privacy Law?

PRIVACY: Last-minute provision in California data-privacy bill may actually create a marketplace that values personal information, observers say; also nonprofits not covered? The new California Consumer Privacy Act of 2018 (CCPA), signed on Thursday by Gov. Edmund G....

2018 / ITEGA: Pocantico Report

New nonprofit holds founding meeting aimed at helping the public – and news media – come to terms over privacy, identity and information commerce on the web.

2015 / From Persona to Payment

2015 / From Persona to PaymentA status report on the news ecosystem, and a challenge to create the next one.By Bill Densmore Could a public-benefit collaboration sustain journalism -- and privacy -- in a new market for digital information? This report,...

2012 / The Attention Age

2012 / The Attention AgeThe Attention Age and its opportunities for the newsmedia industryby Bill Densmore and Daniel L. Williams In today’s reality, information scarcity has been replaced by human attention scarcity. The Day’s new membership model, based...

2011 / From Paper to Persona

2011 / From Paper to PersonaTime for news organizations to collaborate and share technology users and content; non-profit ITA is proposed. A non-profit collaboration to share technology, users and content could help news organizations find new revenues and...