2012 / The Attention Age
The Attention Age and its opportunities for the newsmedia industry
by Bill Densmore and Daniel L. Williams
In today’s reality, information scarcity has been replaced by human attention scarcity. The Day’s new membership model, based on the aggregation of user profiles, reflects the challenges and potential successes — revenue, reader relationships, and registered digital users — of today’s newsmedia industry. What does the Attention Age mean for the rest of us?
As the economics of the newsmedia industry come unglued, what will sustain journalism? The answer involves a conceptual challenge, a marketing opportunity, and a need for a unique, non-profit collaboration.