News outlets have lost control over ad revenue
Consumers have lost control of personal data
Advertisers are paying for bots, not real views
Turn news outlets into data protectors
Give consumers control over personal data
Provide advertisers with opted-in viewers
News outlets increase the trust of users and the value of ads
Consumers control their privacy while getting information they want
Advertisers get high quality views
Trust, Identity and Data Privacy – A Multi-Stakeholder Approach: Protecting consumers, news, brands and democracy
April 24–26, 2019
Managing identity and privacy for the public is an important unmet challenge. There is no institution better positioned than local news organizations to provide this service to the public in the context of a trusted third party like ITEGA
Privacy is of paramount importance to the Local Media Consortium, its members, and the consumers who engage with local news. Because of ITEGA’s expertise and commitment to online privacy, we’ve partnered with them to develop privacy practices for our members that better protect consumers and reduce ad fraud.
Friends often ask me when someone will put together a ‘Netflix for news,’ with one password that works on many sites but respects privacy. ITEGA is my favorite of the proposals so far.