Events

ITEGA convenes publishers, privacy experts, technologists, and advertisers to develop and implement governing protocols and business rules for protecting and balancing trust, privacy, identity and information commerce.

Recent Event

Advertising works best for brands in a quality, trustworthy context. The evolution of programmatic advertising, coupled with a wild-west atmosphere for the trading and handling of user data, has created a “Lumascape” industry that siphons an estimated $16 billion in one year into hard to track and confirm — or outright fraudulent — ad spend. For brands that consider reducing such waste and fraud a priority, 2018 has been a pivotal year. With stringent new privacy regulations across Europe, and potentially in California, it’s time for a new effort to help consumers gain more control over their identity and privacy, without breaking the business and civic value of the Internet.

Vision
Access to abundant, high-quality journalism vital for a particpatory democracy.

Mission
Fostering a digital marketplace that respects user privacy and trustworthy identity.

Method
A forum convening, developing and implementing governing protocols and business rules that enable and balance trust, privacy, identity and information commerce.

Past Events

Pocantico Convening: ITEGA Launch

April 2018
Tarrytown, NY