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An opportunity for local news sites — testing how many of your best readers you’re giving away to ad networks

Oct 25, 2018 | advertising, explanations, Research

By Bill Densmore and Don Marti RELATED LINKS: What is data leakage?  How the ITE can solve data leakage and fosters ethical advertising) Service journalism and the web advertising problem  The HIgh Cost of Low-Budget Advertising (David Kohl) INTRODUCTION Web sites...

Gehring: The background and rationale for the Information Trust Exchange project (2016)

Feb 19, 2018 | collaboration, explanations, Uncategorized

In 2016, Donald. W. Reynolds Journalism Institute consulting fellow David Gehring wrote this backgrounder explaining why publishers could benefit from collaborating with then being incubated at RJI as the Information Trust Exchange project. He also elaborated on the...

Concerning the future of news: Three views, two requirements and an inflection point?

Sep 23, 2016 | background, explanations

  By Bill Densmore ITE Project Director Consumers need a simple, secure way to access, share and pay for valuable information from multiple services and sources. News organizations – legacy and new – would like to be the best-possible source for those users to...

The switchyard analogy: Managing anonymous user data to send relevant ads to proper destinations

Apr 24, 2016 | explanations

Are Audience Profile Books and the Information Trust Exchange marketplace  like a railroad switchyard? In a railroad switch yard trains come in from all over the place and box cars of goods are switched around and made up to different trains and then go on their way....

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