Major publisher group DCN says “sky won’t fall” if RTB switches to non-personal data; calls for evolution from status quo
The head of the biggest group that represents digital operations of major U.S. publishers says not to heed the “sky is falling” message from ad-tech companies and turn instead to “evolving” from the status quo of Real Time Bidding. “Ad market is unhealthy, lots of...California lawmakers sidetrack CCPA amendments sought by privacy advocates; but advance amendments to ease restrictions on “de-identified” aggregate data; and allow charging non-sharing users
In Sacramento, the California Legislature has until the end of September to advance or kill a series of amendments to the California Consumer Privacy Act, before it becomes effective on Jan. 1, 2020. One pending proposal important to publishers could permit charging...Unique effort to protect consumer privacy and support journalism gathers steam after Brooklyn meeting
A unique effort to protect consumer privacy and support journalism is gathering steam after a Jan. 15 meeting hosted by the NYC Media Lab in Brooklyn. (WHO PARTICIPATED) “We invited people we knew had the expertise, insight, and creativity to create a data...Protected: Behavioural tracking condemned by all sides
Password Protected
To view this protected post, enter the password below: