Nov 8, 2021 | advertising, GDPR, privacy, Privacy Beat
Ad-tech nightmare? Is RTB-based user tracking about to be found illegal by Belgian EU privacy enforcers? Privacy Beat Your weekly privacy news update. VIEW IN YOUR BROWSER Ad-tech nightmare: Are Belgian EU enforcers about to find Real Time Bidding can’t meet GDPR...
Jul 12, 2019 | advertising, CCPA, data, GDPR, privacy, technology
COOKIES: Ad-tech companies fighting over who gets control of first-party “cookie” or identity; a role for ITEGA? A competitive war is underway among titans of the ad-tech industry — and at least one scrappy startup — over who will emerge in control as the...
Jun 20, 2019 | GDPR, technology, Uncategorized
The head of the biggest group that represents digital operations of major U.S. publishers says not to heed the “sky is falling” message from ad-tech companies and turn instead to “evolving” from the status quo of Real Time Bidding. “Ad market is unhealthy, lots of...
