Mar 16, 2021 | advertising, identity, network, privacy, Privacy Beat, technology
PRIVACY BEAT EXTRA Washington Post, with more than 500 engineers, likely to field ‘Zeus Pass’ and ad marketplace similar to Google and Facebook, top technologist says By Bill Densmore The Washington Post has built a multi-publisher, shared-subscription...
Mar 7, 2021 | advertising, Events, fiduciary, identity, network, privacy, Privacy Beat, subscription, technology, trust
WEBINAR REPORT: Blueprinting the Way for Journalism and Privacy: Identity, network, trust | March 4, 2021 READ FULL TRANSCRIPT WATCH VIDEO MORE ABOUT THE SERIES VIEW JAN. 7 PARTICIPANTS VIEW JAN. 21 PARTICIPANTS VIEW MARCH 4 PARTICIPANTS Rules for privacy-safe...
Jan 22, 2021 | advertising, data, identity, privacy, technology, trust
Ad-tech execs and publishers see privacy/identity consumer choice as only way to compete with Facebook, Apple, Google “walled gardens” By Bill Densmore wpdensmore@itega.org The “open” Internet isn’t meeting the business or privacy needs of publishers or...
Jun 19, 2020 | advertising, data, identity, technology
Companies said to be spending ‘hundreds of millions’ to replace the third-party cookie for controlling user data — but no consensus yet on platform, browser or public Who should control user identity on the web — the elements of a person’s interests and...
Jul 12, 2019 | advertising, CCPA, data, GDPR, privacy, technology
COOKIES: Ad-tech companies fighting over who gets control of first-party “cookie” or identity; a role for ITEGA? A competitive war is underway among titans of the ad-tech industry — and at least one scrappy startup — over who will emerge in control as the...
Jun 20, 2019 | GDPR, technology, Uncategorized
The head of the biggest group that represents digital operations of major U.S. publishers says not to heed the “sky is falling” message from ad-tech companies and turn instead to “evolving” from the status quo of Real Time Bidding. “Ad market is unhealthy, lots of...
