Will California drive privacy as DC abdicates? | What is “sharing” and does it cover RTB?

Jun 21, 2022 | CCPA, GDPR, governance, Privacy Beat

Will California drive privacy as DC abdicates? | What is “sharing” and does it cover RTB? Privacy Beat Your weekly privacy news update. VIEW IN YOUR BROWSER   POLL: Some 80% of Americans support many parts of privacy bill | Chris Teale,...

Ad-tech nightmare? Is RTB-based user tracking about to be found illegal by Belgian EU privacy enforcers?

Nov 8, 2021 | advertising, GDPR, privacy, Privacy Beat

Ad-tech nightmare? Is RTB-based user tracking about to be found illegal by Belgian EU privacy enforcers? Privacy Beat Your weekly privacy news update. VIEW IN YOUR BROWSER Ad-tech nightmare: Are Belgian EU enforcers about to find Real Time Bidding can’t meet GDPR...

COOKIES: Ad-tech companies fighting over who gets control of first-party “cookie” or identity; a role for ITEGA? 

Jul 12, 2019 | advertising, CCPA, data, GDPR, privacy, technology

COOKIES: Ad-tech companies fighting over who gets control of first-party “cookie” or identity; a role for ITEGA?  A competitive war is underway among titans of the ad-tech industry — and at least one scrappy startup — over who will emerge in control as the...

Major publisher group DCN says “sky won’t fall” if RTB switches to non-personal data; calls for evolution from status quo

Jun 20, 2019 | GDPR, technology, Uncategorized

The head of the biggest group that represents digital operations of major U.S. publishers says not to heed the “sky is falling” message from ad-tech companies and turn instead to “evolving” from the status quo of Real Time Bidding. “Ad market is unhealthy, lots of...