Jun 20, 2019 | GDPR, technology, Uncategorized
The head of the biggest group that represents digital operations of major U.S. publishers says not to heed the “sky is falling” message from ad-tech companies and turn instead to “evolving” from the status quo of Real Time Bidding. “Ad market is unhealthy, lots of...
Nov 15, 2018 | collaboration, identity, network, privacy, trust, Uncategorized
How ITEGA can reconcile privacy and identity with the needs of advertisers – a shared-database of non-personal interest information Our goal is to improve the relevance of ads you agree to see, which should improve the user experience. ITEGA will be able to enforce...
Apr 20, 2017 | background
By Don Marti & Bill Densmore Ad fraud is enabled by cross-site surveillance: A fraudbot collects cookies (“cookie licking”) at a legit publisher’s site, then uses them to look like a human when visiting fraud sites. This is called “data leakage.” The costs of...
Jan 4, 2017 | Uncategorized
By Don Marti Legitimate consumer privacy tools and high-reputation publishers, working together, can transform advertising on the web. Tools and sites can help users block low-value, cold-call-like targeted ads while permitting signal-carrying ads, the ones that...
May 25, 2016 | technology
What is “data leakage”? It’s when advertising technology companies, using tracking cookies placed on the computers of an unsuspecting user, assemble a profile of the user. Once they’ve done so, they can sell advertising to brands and...
