Jan 22, 2021 | advertising, data, identity, privacy, technology, trust
Ad-tech execs and publishers see privacy/identity consumer choice as only way to compete with Facebook, Apple, Google “walled gardens” By Bill Densmore wpdensmore@itega.org The “open” Internet isn’t meeting the business or privacy needs of publishers or...
Jun 20, 2019 | GDPR, technology, Uncategorized
The head of the biggest group that represents digital operations of major U.S. publishers says not to heed the “sky is falling” message from ad-tech companies and turn instead to “evolving” from the status quo of Real Time Bidding. “Ad market is unhealthy, lots of...
