Research & White Papers
itega-call-to-action
Identity, Advertising and the Future of Journalism A CALL TO ACTION NEWS RELEASE | PRINTABLE PDF DOWNLOAD April 30, 2021 EXECUTIVE SUMMARY The internet is at a crossroads. Built and designed around the url, the internet of the future increasingly pivots around...
2018 / Reconciling User Privacy with Ad Personalization
How ITEGA can reconcile privacy and identity with the needs of advertisers – a shared-database of non-personal interest information Our goal is to improve the relevance of ads you agree to see, which should improve the user experience. ITEGA will be able...
An opportunity for local news sites — testing how many of your best readers you’re giving away to ad networks
By Bill Densmore and Don Marti RELATED LINKS: What is data leakage? How the ITE can solve data leakage and fosters ethical advertising) Service journalism and the web advertising problem The HIgh Cost of Low-Budget Advertising (David Kohl) INTRODUCTION Web sites...
2018 / What is in the New California Privacy Law?
PRIVACY: Last-minute provision in California data-privacy bill may actually create a marketplace that values personal information, observers say; also nonprofits not covered? The new California Consumer Privacy Act of 2018 (CCPA), signed on Thursday by Gov. Edmund G....
2018 / ITEGA: Pocantico Report
New nonprofit holds founding meeting aimed at helping the public – and news media – come to terms over privacy, identity and information commerce on the web.
2015 / From Persona to Payment
2015 / From Persona to PaymentA status report on the news ecosystem, and a challenge to create the next one.By Bill Densmore Could a public-benefit collaboration sustain journalism -- and privacy -- in a new market for digital information? This report,...
2012 / The Attention Age
2012 / The Attention AgeThe Attention Age and its opportunities for the newsmedia industryby Bill Densmore and Daniel L. Williams In today’s reality, information scarcity has been replaced by human attention scarcity. The Day’s new membership model, based...
2011 / From Paper to Persona
2011 / From Paper to PersonaTime for news organizations to collaborate and share technology users and content; non-profit ITA is proposed. A non-profit collaboration to share technology, users and content could help news organizations find new revenues and...