OWNERSHIP: Regulating data is a key political issue, but we haven’t learned how yet, says best-selling Israeli historian and scholar Yuval Harari

Jan 1, 2019 | data, ownership, privacy

Ownership of data – how to define it and how to control it — is one of the three most important political issues of our time, but is so complicated people do not focus on it, according to an Israeli historian and author, Yuval Noah Harari, who’s latest...

How ITEGA can reconcile privacy and identity with the needs of advertisers – a shared-database of non-personal interest information

Nov 15, 2018 | collaboration, identity, network, privacy, trust, Uncategorized

How ITEGA can reconcile privacy and identity with the needs of advertisers – a shared-database of non-personal interest information Our goal is to improve the relevance of ads you agree to see, which should improve the user experience.  ITEGA will be able to enforce...

Google emails publishers and other ad partners with disclosure about its GDPR compliance plans — it will offer non-personalized ad service

Mar 22, 2018 | advertising, identity, privacy, technology

Google Company emailed publishers and other advertising parters updating its plans for complying with the European Union’s General Data Protection Regulation which takes effect May 25, 2018. The most significant announcement — Google will launch a solution...

A new year’s resolution: The end of ‘right ad to the right user at the right time’

Dec 28, 2016 | advertising, privacy

By Don Marti Start toward the end of “right ad to the right user at the right time”. That’s my aspiration for 2017. The current web advertising model depends on tracking the same user across multiple sites (either “anonymously” or using PII). Per-user targeting...