May 28, 2021 | advertising, data, identity, Privacy Beat, technology
Google aids effort that’s starting “federated identity” W3C interest group; minutes show Facebook’s, other concerns By Bill Densmore, ITEGA In nearly six hours of web-based discussion over two days involving more than 80 technologists and corporate strategists, a...
Jan 22, 2021 | advertising, data, identity, privacy, technology, trust
Ad-tech execs and publishers see privacy/identity consumer choice as only way to compete with Facebook, Apple, Google “walled gardens” By Bill Densmore wpdensmore@itega.org The “open” Internet isn’t meeting the business or privacy needs of publishers or...
Jun 19, 2020 | advertising, data, identity, technology
Companies said to be spending ‘hundreds of millions’ to replace the third-party cookie for controlling user data — but no consensus yet on platform, browser or public Who should control user identity on the web — the elements of a person’s interests and...
Apr 24, 2020 | data, privacy, Privacy Beat, regulation
Designating privacy as a human right: Values and elements to guide a U.S. law Privacy expressed as a human right should be underpinning of U.S. federal law, expert says By Michelle De Mooy The author is Principal of De Mooy Consulting where she helps organizations...
Jul 12, 2019 | advertising, CCPA, data, GDPR, privacy, technology
COOKIES: Ad-tech companies fighting over who gets control of first-party “cookie” or identity; a role for ITEGA? A competitive war is underway among titans of the ad-tech industry — and at least one scrappy startup — over who will emerge in control as the...
Jun 4, 2019 | CCPA, data, privacy, regulation
Two important efforts to amend the California Consumer Privacy Act (CCPA) have emerged — and one of them may affect the sale of premium content. Google, Amazon, Facebook, Microsoft, Uber and Lyft are pushing at least eight amendments in the California Legislature in...
