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How ITEGA can reconcile privacy and identity with the needs of advertisers – a shared-database of non-personal interest information

Nov 15, 2018 | collaboration, identity, network, privacy, trust, Uncategorized

How ITEGA can reconcile privacy and identity with the needs of advertisers – a shared-database of non-personal interest information Our goal is to improve the relevance of ads you agree to see, which should improve the user experience.  ITEGA will be able to enforce...

Gehring: The background and rationale for the Information Trust Exchange project (2016)

Feb 19, 2018 | collaboration, explanations, Uncategorized

In 2016, Donald. W. Reynolds Journalism Institute consulting fellow David Gehring wrote this backgrounder explaining why publishers could benefit from collaborating with then being incubated at RJI as the Information Trust Exchange project. He also elaborated on the...

TrustX intentions might help fix digital advertising for publishers — and users

Sep 26, 2016 | advertising, collaboration, ownership

By Bill Densmore ITE Project Director Almost two years in the making, a new initiative backed by many major U.S. publishers might have the potential to cut down on problems with fraud and privacy abuses in the digital advertising industry. “TrustX,”...
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