Jan 4, 2017 | Uncategorized
By Don Marti Legitimate consumer privacy tools and high-reputation publishers, working together, can transform advertising on the web. Tools and sites can help users block low-value, cold-call-like targeted ads while permitting signal-carrying ads, the ones that...
Dec 28, 2016 | advertising, privacy
By Don Marti Start toward the end of “right ad to the right user at the right time”. That’s my aspiration for 2017. The current web advertising model depends on tracking the same user across multiple sites (either “anonymously” or using PII). Per-user targeting...
Sep 26, 2016 | advertising, collaboration, ownership
By Bill Densmore ITE Project Director Almost two years in the making, a new initiative backed by many major U.S. publishers might have the potential to cut down on problems with fraud and privacy abuses in the digital advertising industry. “TrustX,”...
Sep 23, 2016 | background, explanations
By Bill Densmore ITE Project Director Consumers need a simple, secure way to access, share and pay for valuable information from multiple services and sources. News organizations – legacy and new – would like to be the best-possible source for those users to...
May 25, 2016 | technology
What is “data leakage”? It’s when advertising technology companies, using tracking cookies placed on the computers of an unsuspecting user, assemble a profile of the user. Once they’ve done so, they can sell advertising to brands and...
