Major publisher group DCN says “sky won’t fall” if RTB switches to non-personal data; calls for evolution from status quo

Jun 20, 2019 | GDPR, technology, Uncategorized

The head of the biggest group that represents digital operations of major U.S. publishers says not to heed the “sky is falling” message from ad-tech companies and turn instead to “evolving” from the status quo of Real Time Bidding. “Ad market is unhealthy, lots of...

California lawmakers sidetrack CCPA amendments sought by privacy advocates; but advance amendments to ease restrictions on “de-identified” aggregate data; and allow charging non-sharing users

Jun 19, 2019 | Uncategorized

In Sacramento, the California Legislature has until the end of September to advance or kill a series of amendments to the California Consumer Privacy Act, before it becomes effective on Jan. 1, 2020.  One pending proposal important to publishers could permit charging...

Pre-law student’s paper examines the potential for constitutional challenge to CCPA | No firm conclusion

Jun 12, 2019 | CCPA, legal

Could application of the U.S. Constitution’s interstate commerce clause — generally leaving nationwide business exchange to Congress to regulate — de-rail the California Consumer Privacy Act (CCPA)? That’s the question posed in a legal review by a University of...

Big tech, others, seek CCPA changes to allow trading of “premium features” for user data; open up use of publicly available information

Jun 4, 2019 | CCPA, data, privacy, regulation

Two important efforts to amend the California Consumer Privacy Act (CCPA) have emerged — and one of them may affect the sale of premium content. Google, Amazon, Facebook, Microsoft, Uber and Lyft are pushing at least eight amendments in the California Legislature in...

Key ad-tech inventor says consumers need protection; Senate panel probes data privacy and competition

May 23, 2019 | advertising, data, regulation

            The inventor of real-time bidding (RTB) and other online ad tech has told a U.S. Senate committee that it’s time to give consumers a bill of rights to protect their personal data and make it portable. “I think you can draft...