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Major publisher group DCN says “sky won’t fall” if RTB switches to non-personal data; calls for evolution from status quo

Jun 20, 2019 | GDPR, technology, Uncategorized

The head of the biggest group that represents digital operations of major U.S. publishers says not to heed the “sky is falling” message from ad-tech companies and turn instead to “evolving” from the status quo of Real Time Bidding. “Ad market is unhealthy, lots of...

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