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News and origins of the Information Trust Exchange

Photo by Sean Locke
ARTICLE: The Attention Age creates opportunities for publishers
The Attention Age can represent for journalism institutions either slow death or a chance to experiment and thrive without relying on mass-market advertising. It calls on newsmedia organisations to become better “information valets” for their users. In this new age, trust, identity, and information value are core issues, affecting access, convenience, privacy, and personalisation. (INMA Online / Sept. 2, 2012)
Aug, 2011 report: From Paper to Persona