Dec 28, 2016 | advertising, privacy
By Don Marti Start toward the end of “right ad to the right user at the right time”. That’s my aspiration for 2017. The current web advertising model depends on tracking the same user across multiple sites (either “anonymously” or using PII). Per-user targeting...
Sep 26, 2016 | advertising, collaboration, ownership
By Bill Densmore ITE Project Director Almost two years in the making, a new initiative backed by many major U.S. publishers might have the potential to cut down on problems with fraud and privacy abuses in the digital advertising industry. “TrustX,”...
May 2, 2016 | advertising
LINK TO THIS POST In several descriptions of the Information Trust Exchange, the word “signaling” is used. This post provides some context, and also introduces a new acronym — “CHEDDAR.” Academic and marketers earn degrees and spend...
Mar 3, 2016 | advertising
We’re now working on specific architecture for a proof-of-concept demonstration and we’d like input from advertisers before we freeze the design. Some key questions we need help answering: How important is to advertisers to have interest information...
