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Companies said to be spending ‘hundreds of millions’ to replace the third-party cookie for controlling user data — but no consensus yet on platform, browser or public

Jun 19, 2020 | advertising, data, identity, technology

Companies said to be spending ‘hundreds of millions’ to replace the third-party cookie for controlling user data — but no consensus yet on platform, browser or public Who should control user identity on the web — the elements of a person’s interests and...

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