Register to participate in ITEGA’s free webinar March 4 charting identity, advertising and the future of journalism

Final webinar session Thurs., March 4, 2 p.m. EST


Join ITEGA and key influencers in a final webinar discussing digital identity, advertising and the future of journalism.

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Digital Identity: Blueprinting the Way for Journalism and Privacy
Thursday, March 4 at 2pm EST
Join the Information Trust Exchange Governing Association (ITEGA) and the Craig Newmark Philanthropies to explore how digital identity and privacy initiatives can support community engagement, facilitate trust and build revenue for publishers of all sizes. What technologies, policies, and business practices are necessary to sustain high quality journalism, empower new voices in communities, protect user privacy, and ensure openness and accountability? Experts in local and national journalism, advertising, digital identity, and privacy will share their experiences and ideas. 
The webinar will ask:
  • What does it mean for a publisher to have a deeply engaged, trusted relationship with community members? How can publishers amplify new voices and new perspectives in communities?
  • What do publishers have to consider on the technical side to achieve community engagement and trust? What must they consider on the policy side? 
  • Is it possible to have personalized advertising and maintain user trust? 
  • What’s the role of digital identity in facilitating trusted relationships with communities?
  • Is a solution like The Trade Desk’s UID2.0 the answer? What are the next steps for UID2.0?
  • Should digital identity solutions be open and non-proprietary? What type of entities should make the rules for such systems?
  • What are consumers looking for from media outlets? What does trust mean to them? 
  • Are today’s privacy laws helping or hurting publisher efforts to build engagement and trust with users? 
Jo Ellen Kaiser, ITEGA Board Chair, independent media consultant
Ashley Alvarado, director of community engagement, KPCC/LAist, Southern California Public Radio
Kara Meyberg Guzman, co-founder, Santa Cruz Local; board member, Tiny News Collective
Arvid Tchivzhel, managing director, digital services, Mather Economics
P.J. Browning, president and publisher, The Post and Courier; senior vice president, Evening Post Industries
Bill Michels, general manager, product, The Trade Desk
Melissa Harris Perry, board member, The Markup
Ben Moskowitz, director, Digital Labs, Consumer Reports



Digital Identity and Democracy: The Landscape

Thursday, Jan. 7, 2021 2:00pm – 3:30pm EST

In the wake of a presidential election rife with mis/disinformation, new data protection laws, marketplace shifts in digital advertising and digital identity, and the challenges facing news organizations, it’s critical to connect the dots between digital systems and democracy, for the public, for journalists, and for Congress. This webinar will ask:

  • Who should create, control and benefit from people’s identity information?
  • How is an individual’s data used in political campaigns?
  • How does the use of a person’s data shape or influence public discourse?
  • What has this meant during the presidential election and public health emergency?
  • What was the role of large private platforms in the election of 2020? What should they do by 2024? 
  • What changes in the marketplace have influenced political campaigns and elections?
  • How has journalism been impacted by changes in digital identity technology and policy? How did we see this play out in 2020?
  • Does digital identity advance or degrade participatory democracy? What about anonymity? 
  • Does every community benefit from digital identity systems?
  • Does more data for identity purposes mean more bias or more equity? For example, how and when should biometrics be used for identity? Should their use be regulated? 


Targeted Banner Advertising and Privacy


The Digital Tsunami: Exploring the Shifts in Identity and Privacy That Will Change Advertising and Journalism Forever
Thursday, Jan. 21, 2021  2:00pm – 3:30pm EST

Leveraging digital identity helped digital advertising become the multi-billion dollar industry it is today. But new data protection laws and marketplace shifts signal changes to today’s current data-driven system that implicate identity and privacy. How might these changes affect how new organizations monetize and deliver quality content? This webinar will ask:

  • What is the role of digital identity when it comes to advertising?
  • How have marketplace changes impacted this space? For example, how will changes to IDFA and the cookie-less future impact identity, privacy and digital advertising?
  • What is the state of privacy and data protection regulation law, federally and on a state level?
  • How might state and federal antitrust and privacy investigations impact advertising?
  • Can ad tech become a trusted ecosystem? If so, how
  • What’s the relationship between online privacy and journalism?
  • Which news organizations have already embraced secure digital identity and privacy? What’s worked and what has not?
  • How might news organizations leverage marketplace and regulatory changes to become sustainable?




So what’s next for sustaining democracy and trustworthy news on the web?  Three free, public webinars will chart the current landscape, explain the importance of “identity” and showcase solutions being worked on.

“Identity, Advertising and the Future of Journalism,” is set for Jan. 21 and Feb 4 — participatory webinars curated by the Information Trust Exchange Governing Association (ITEGA.ORG)  with support from the Donald W. Reynolds Journalism institute.  Anyone may participate by registering in advance. In collaboration with the Reynolds Journalism Institute, and through support from the Craig Newmark Philanthropies, ITEGA is hosting  the three, free web forums to explore how digital systems impact democracy, and the path ahead for advertising, identity, privacy and journalism.

“Advertising remains critical to the future of journalism, but far from the only answer,” says Bill Densmore, president and founder of ITEGA. “Redoing the way the web and advertising handle identity is table stakes to better support for consumer privacy.”

Densmore said the Jan. 7 online session benchmarked the current identity “Lumascape”.  A second online session Jan. 21 zeroed in on the importance of privacy and identity in digital advertising and publishing.  The final Feb. 4 session will showcase emerging solutions.

“The next shoes to drop in the digital privacy and online advertising world will be, and already are, shaping, the future of journalism,” said Randy Picht, executive director of the RJI, at the Missouri School of Journalism. “And getting an understanding of the players and the behind-the-scenes issues that are driving these conversations is critical.”