The Information Trust Exchange Project — Editors, researchers, technologists, entrepreneurs and journalism advocates taking on the task of making a new market for digital information. Governed by a public-benefit consortium. Committed to respecting individual identity and privacy.
"PRIVACY TOWN" -- Can a news organization become its community’s “privacy protector” . . . cut down on ad fraud . . . and reach new readers, viewers and users with trustworthy services? ITEGA considers testing.
Read More
2015 / From Persona to Payment
2015 / From Persona to PaymentA status report on the news ecosystem, and a challenge to create the next one.By Bill Densmore Could a public-benefit collaboration sustain journalism -- and privacy -- in a new market for digital information? This report,...

2012 / The Attention Age
2012 / The Attention AgeThe Attention Age and its opportunities for the newsmedia industryby Bill Densmore and Daniel L. Williams In today’s reality, information scarcity has been replaced by human attention scarcity. The Day’s new membership model, based...

2011 / From Paper to Persona
2011 / From Paper to PersonaTime for news organizations to collaborate and share technology users and content; non-profit ITA is proposed. A non-profit collaboration to share technology, users and content could help news organizations find new revenues and...