Jul 12, 2019 | advertising, CCPA, data, GDPR, privacy, technology
COOKIES: Ad-tech companies fighting over who gets control of first-party “cookie” or identity; a role for ITEGA? A competitive war is underway among titans of the ad-tech industry — and at least one scrappy startup — over who will emerge in control as the...
Jun 4, 2019 | CCPA, data, privacy, regulation
Two important efforts to amend the California Consumer Privacy Act (CCPA) have emerged — and one of them may affect the sale of premium content. Google, Amazon, Facebook, Microsoft, Uber and Lyft are pushing at least eight amendments in the California Legislature in...
Jan 1, 2019 | data, ownership, privacy
Ownership of data – how to define it and how to control it — is one of the three most important political issues of our time, but is so complicated people do not focus on it, according to an Israeli historian and author, Yuval Noah Harari, who’s latest...
Nov 15, 2018 | collaboration, identity, network, privacy, trust, Uncategorized
How ITEGA can reconcile privacy and identity with the needs of advertisers – a shared-database of non-personal interest information Our goal is to improve the relevance of ads you agree to see, which should improve the user experience. ITEGA will be able to enforce...
Mar 22, 2018 | advertising, identity, privacy, technology
Google Company emailed publishers and other advertising parters updating its plans for complying with the European Union’s General Data Protection Regulation which takes effect May 25, 2018. The most significant announcement — Google will launch a solution...
Dec 28, 2016 | advertising, privacy
By Don Marti Start toward the end of “right ad to the right user at the right time”. That’s my aspiration for 2017. The current web advertising model depends on tracking the same user across multiple sites (either “anonymously” or using PII). Per-user targeting...
