Trade Desk and LiveRamp move to consolidate identity; what of publishers’ role; are advertisers complacent?

Nov 2, 2020 | Privacy Beat

Trade Desk and LiveRamp move to consolidate identity; what of publishers’ role; are advertisers complacent? Privacy Beat Your weekly privacy news update. VIEW IN YOUR BROWSER Trade Desk and LiveRamp move to consolidate identity; what of publishers role; are...

Privacy motivates; Consumer Reports tests CCPA agent role; Google reports on FLoC;

Oct 23, 2020 | Privacy Beat

Privacy motivates; Consumer Reports tests CCPA agent role; Google reports on FLoC; Weekly Privacy News Update   Privacy Beat Your weekly privacy news update. VIEW IN YOUR BROWSER   Two separate studies assert privacy becoming critical consumer motivator;...

Belgians: GDPR infringed by RTB; call for privacy “accountability agent”; new CCPA rules?

Oct 16, 2020 | Privacy Beat

Belgians: GDPR infringed by RTB; call for privacy “accountability agent”; new CCPA rules? Privacy Beat Your weekly privacy news update. VIEW IN YOUR BROWSER   Belgian investigation said to find real-time-bidding ‘infringes” GDPR; refers for litigation...

Will Becerra enforce global opt out?  PARRROT would put data in cloud; book forecasts digital ad biz collapse

Oct 9, 2020 | Privacy Beat

Will Becerra enforce global opt out?  PARRROT would put data in cloud; book forecasts digital ad biz collapse Privacy Beat Your weekly privacy news update. VIEW IN YOUR BROWSER Publisher, browser, privacy coalition presses platforms, ad-tech to honor global opt-outs...

Gatekeeper for ad-data: Dovekey, UDEX? Journalism possibilities; advertisers nix Prop 24; EU universal ID

Oct 2, 2020 | Privacy Beat

Gatekeeperfor ad-data: Dovekey, UDEX? Journalism possibilities; advertisers nix Prop 24; EU universal ID Privacy Beat Your weekly privacy news update. VIEW IN YOUR BROWSER Google and ad tech eye replacing cookies with a trusted third-party “gatekeeper” for user...