Gatekeeperfor ad-data: Dovekey, UDEX? Journalism possibilities; advertisers nix Prop 24; EU universal ID

Privacy Beat

Your weekly privacy news update.


Google and ad tech eye replacing cookies with a trusted third-party “gatekeeper” for user data and auctions; Are ‘Dovekey’ and UDEX.ORG similar? 


Anonymized personal date used to target advertising would be managed by an independent  trusted “gatekeeper,” not a consumer’s browser software, under a proposal floated by Google and now being discussed among advertisers and publishers. 

AdExchanger’s Allison Schiff reported the development — dubbed “Dovekey” by Google’s proponents, in a World Wide Web Consortium (W3C) filing.  Google’s filing says its idea is to introduce a trusted third-party server which hosts ad bidding and executes auction logic, managed by a “open-source auditing process” adding the server “can guarantee user privacy . . . in a private or semi-private manner.”  Schiff’s headline nailed the significance of the development: “Dovekey Privacy Sandbox Proposal Could Represent A Mini Detente Between Google And Ad Tech.” 

As noted in Privacy Beat last week, advertisers and technology companies that serve them are working to stake out independence form the web-browser and platform makers (Google, Apple, Facebook, etc.) with calls for open standards and universal identity.  As well, the Information Trust Exchange Governing Association (, sponsor of this newsletter, has described  “UDEX” — a user-data exchange which would have a server manage anonymizing and providing user-interest attributes to ad networks in real time. 

In her story on Dovekey, Digiday’s Lara O’Reilly said earlier browser-centric proposals to replace third-party cookies as a sort of user-data mining, were beginning to stoke industry concerns that running auctions from inside individual browsers would create bandwidth and speed problems. 




Does your organization need customized privacy compliance solutions? ITEGA  can help.

We bring together support you need to approach compliance with CCPA, GDPR if needed, and future privacy legislation as it emerges.

Learn More

With $1B from Google, bid for tax breaks, non-profit conversions and federal study; its a week of possibilities for future of journalism


Particularly since the onset of COVID-19, journalists, and increasingly public-policy experts and Silicon Valley have been paying attention to the slow fade of American print journalism at the local level — layoffs, papers closing, and advertising shifting from print to digital.  This week there were three key developments.

  • Rebuild Local News” a new consortium of publishing trade groups (logos above, plus the Local Media Consortium), teamed up to issue a white paper/plan that it said could generate billions in private philanthropy for local journalism chiefly through federal tax credits and conversion of publications to non-profit business status. 
  • Google, under particularly strong pressure in Australia, said it would commit to pay some 200 non-U.S. publishers $1 billion over time to “to create and curate high-quality content”  (see, Quote of the Week, below)
  • U.S. Sen. Michael Bennet, D-Colo., sought federal panel to study the  local news crisis. The Future of Local News Commission Act would create a federal panel of 13 people who have “relevant experience—in print, digital, and broadcast news, as well as the business, civil society, and research communities—from diverse regions of the country.”



Ad industry opposes Prop 24; debate over “pay for privacy” concept continues; debate Oct. 15

The digital advertising industry just won’t have anything to do with California privacy proposals. It opposed the California Consumer Privacy Act (CCPA) before it became law and during the regulation-setting process.  This week, it has come out against Proposition 24, the California Privacy Rights Act initiative ballot petition.

“We oppose Proposition 24 because the initiative would not only fail to provide meaningful protections for Californians but would also impose considerable new costs on a business community that is still working to implement the [CCPA],” four big ad-industry trade groups said in a joint statement reported by Wendy Davis of DigitalNewsDaily.  

The aspect of Prop 24 that is attracting the most criticism is a provision that clarifies current law to make it explicitly legal to vary the price of a service based upon whether a consumer is prepared to share personal data. Opponents see it as discriminatory; supporters see it as creating a free market for digital information sharing.

The Sacramento Press Club scheduled a public online debate about the petition’s provisions for Oct. 15 at noon Pacific Time from its Facebook page




Like what you see? Then recommend to a friend.

Subscribe to Privacy Beat

European Commission reportedly will seek ‘universal ID’ authentication system for the continent 

The European Commission is moving toward proposing a universal digital ID system for the entire European Union for use in both public and private applications, according to documents said to have been obtained by EURACTIV, a respected pan-European media network which specializes in pre-legislative EU policy formulation. 

The documents provide details on the Commission’s vision for the future framework, said EURACTIV’s account, universally available to all EU citizens and  businesses on a voluntary basis, as well as being universally usable for all transactions which require authentication.  “The Commion is dubbing this feature the EU single sign-on,” says the article by reporter Samuel Stolton.  A draft of the idea says it shold “provide people with control over their online identity and data . . . . “ 






Appealing to the memories of his childhood and father, Google’s CEO frames a $1B initiative to pay for non-U.S. news content — as Australian law bears down 

“One of the most enduring memories of my childhood is waiting for my father and grandfather to finish the paper over breakfast every morning so that I could get the latest headlines, especially in the sports section. To this day, my father still texts me whenever he sees something interesting in the news … which is a lot! I have always valued quality journalism and believed that a vibrant news industry is critical to a functioning democratic society. 

“It’s equally important to Google’s mission to organize the world’s information and make it universally accessible and useful. Over the last several years, we’ve taken many steps to support the news industry, from sending 24 billion visits to news websites globally every month, to the Google News Initiative’s $300 million commitment, including emergency funding for local publishers globally to help with the impact of COVID-19 and our Digital Growth Program aimed at small and medium-sized publishers to accelerate their business growth.

“But there is more to do. Today I’m proud to announce Google is building on our long-term support with an initial $1 billion investment in partnerships with news publishers and the future of news.”


Privacy Beat is a weekly email update from the Information Trust Exchange Governing Association in service to its mission. Links and brief reports are compiled, summarized or analyzed by Bill Densmore and Eva Tucker.  Submit links and ideas for coverage to

Share Share

Tweet Tweet

Share Share

Forward Forward




Copyright © 2020 Information Trust Exchange Governing Association, All rights reserved.

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

Email Marketing Powered by Mailchimp