LINK: Running references to GDPR resources
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Has the GDPR law actually gotten European news outlets to cut down on rampant third-party cookies and content on their sites? It seems so | Nieman Lab | Aug. 15, 2018
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“Understanding GDPR” — a Swiss tech company’s founder and colleague explain
Elie Auvray, the founder of Swiss technology company Jahia has co -authored with a colleague a set of narrative slides explaining their view of what publishers and other companies need to in order to comply with the European Union’s General Data Protect Regulation, effective May 25, 2018.
The AdWeek guide to GDPR:
BELOW FROM:
http://www.adweek.com/digital/what-brands-publishers-and-ad-tech-companies-need-to-know-about-gdpr/
Over the course of the past 20 years, brands, agencies and publishers have poured billions into building sophisticated advertising technology systems capable of collecting reams of data about consumers’ online preferences and interests—and then with hyper-precision, deploying targeted ads. This year alone, according to the digital marketing research firm eMarketer, U.S. advertisers are estimated to spend $39 billion on programmatic ads. But now, Europe’s landmark General Data Protection Regulation (GDPR) law, set to take effect on May 25, is changing the game, potentially placing this massive data-driven ad spending at risk.”
The DigiDay Guide to GDPR:
The ad-tech news blog DigiDay has developed a downloadable guide to GDPR:
GOOGLE-AUTHORED RESOURCES:
- The rules publishers must abide by if using Google products as of May 2
“Google’s EU User Consent Policy applies only to EEA-based end users.” - Google’s partner “help” page for complying with GDPR-required consent
“We will be launching new functionality that allows you to disable personalized ads. Please note that the non-personalized ads that we serve on websites still require cookies to operate.” - Google Cloud and the GDPR — including white paper
- Google: “Our Commitment to GDPR”
- Google’s privacy blog about GDPR: “Getting Ready” — Aug. 2017
- Google Ads controller-controller protection terms
- Google Ads data-processing terms
- Google’s “cookiechoices.org” instructions for publishers
OTHER RESOURCES
- IAB’s 2015 white paper on complying with EU’s ePrivacy Directory regarding cookie acceptance
- A fact-oriented GDPR information portal site created as marketing by data-management vendor Trunomi
The Article 29 Working Party (the umbrella body for EU data protection regulators), has also published guidance: