Staff & Board
Bill Densmore, Executive Director
Bill Densmore is executive director of the Information Trust Exchange Governing Association. He is a Donald W. Reynolds Journalism Institute (RJI) fellow and author of its white paper, “From Persona to Payment: A Status Reprot on the News Ecosystem, and a Challenge to Create the Next One.” (2015). A career journalist, publisher and tech entrepreneur, Densmore has been an editor/writer for The Associated Press in Boston, Chicago and San Francisco and for trade publications in business, law, insurance and information-technology in Boston, Chicago and New York. He co-owned and published The Advocate newsweeklies for the Berkshires/southwestern Vermont, from 1983-1992. Densmore founded Amherst, Mass.-based Clickshare Service Corp. , which provides user registration, authentication, content access control and transaction services to Internet web content sites and publishers. He is co-founder of Taxonometrics Inc., a New York-based company incubating a news- and information-personalization service called LifeStream®. He’s a founding member and director of Journalism That Matters and also served eight years on the board of the New England Newspaper & Press Association and four years on the board of Shires Media Partnership, Inc. Densmore also served as director/editor of the Media Giraffe Project at the University of Massachusetts-Amherst from 2005-2008. It was an effort to find and spotlight individuals making sustainable, innovative use of media (old and new) to foster participatory democracy and community. He is a member of the editorial advisory board of The Berkshire Eagle. Densmore holds a B.A. from the University of Massachusetts-Amherst in environmental policy and communications.
Jo Ellen Kaiser
Jo Ellen Green Kaiser (board chair) is executive director of The Media Consortium and has worked in independent, progressive media for over 15 years, as both an editor and publisher.
Michelle De Mooy
Project Management Consultant
Michelle De Mooy is an expert in privacy, data protection and technology policy, with a focus on responsible and ethical uses of personal data. Her latest research and report, “Heal-gorithms: Understanding the Potential for Bias and Discrimination in mHealth Apps,” explores how data analytics may inadvertently introduce bias into mobile health app content, reducing the effectiveness and relevance of applications for different communities, and recommends approaches for developers, businesses and policymakers on identifying and mitigating bias. She is also author of “Towards Privacy-Aware Research and Development in Wearable Health,” which considers how wearable companies should incorporate privacy and ethics into their internal R&D process, and numerous other written works. She has been director of the Privacy and Data Project at the Center for Democracy & Technology, where she led a team of talented lawyers and policy professionals, working most recently to draft and lobby for baseline privacy legislation in the United States. Before CDT, Michelle was a political campaign consultant for M+R Strategic Services and worked in the tech sector in product management and software engineering. She has a BA in government from Lehigh University and an MA in strategic communications from American University. https://twitter.com/MichelleDeMooy
Principal Technology Consultant
Brendan Riordan-Butterworth is ITEGA’s principal technology consultant. He is an independent expert on advertising technology, identity and security. Until December, 2018, he was Senior Director of Technical Standards at the Interactive Advertising Bureau, which he joined in 2012. He participates in industry working groups and studies at the World Wide Web Consortium (W3C) and elsewhere on the implications of ad tracking and the use of HTTP “cookies.” He is knowledgeable about third-party ad serving and the impact of ad fraud. From 2006-2011 he worked at Microsoft Corp., managing data collection and cookie-management technologies for MSN, Live.com, Bing, Atlas/aQuantive, and Microsoft.com. A Canadian, he studied Pure Science at CEGEP Heritage College in Gatineau, Québec. Riordan-Butterworth is interested in helping develop a common conceptual framework for discussing value exchanges beyond advertising that will allow content and service providers to survive and thrive.
Chair, User Consent Committee