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A new year’s resolution: The end of ‘right ad to the right user at the right time’

Dec 28, 2016 | advertising, privacy

By Don Marti Start toward the end of “right ad to the right user at the right time”. That’s my aspiration for 2017. The current web advertising model depends on tracking the same user across multiple sites (either “anonymously” or using PII). Per-user targeting...

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