Building Digital Markets Based on Trust
ITEGA fosters a digital marketplace that respects user privacy and supports content creators.
The
Problem
News outlets have lost control over ad revenue
Consumers have lost control of personal data
Advertisers are paying for bots, not real views
The
Solution
Turn news outlets into data protectors
Give consumers control over personal data
Provide advertisers with opted-in viewers
The
Outcome
News outlets increase the trust of users and the value of ads
Consumers control their privacy while getting information they want
Advertisers get high quality views
Trade Desk and LiveRamp move to consolidate identity; what of publishers’ role; are advertisers complacent?
Trade Desk and LiveRamp move to consolidate identity; what of publishers' role; are advertisers complacent? Privacy Beat Your weekly privacy news update. VIEW IN YOUR BROWSER Trade Desk and LiveRamp move to consolidate identity; what of publishers...
Past
Event
Trust, Identity and Data Privacy – A Multi-Stakeholder Approach: Protecting consumers, news, brands and democracy
April 24–26, 2019
Washington, D.C.
Partners
