Building Digital Markets Based on Trust
ITEGA fosters a digital marketplace that respects user privacy and supports content creators.
The
Problem
News outlets have lost control over ad revenue
Consumers have lost control of personal data
Advertisers are paying for bots, not real views
The
Solution
Turn news outlets into data protectors
Give consumers control over personal data
Provide advertisers with opted-in viewers
The
Outcome
News outlets increase the trust of users and the value of ads
Consumers control their privacy while getting information they want
Advertisers get high quality views
IAB ranks privacy challenge as priority as Tech Lab seeks role in UID 2.0 identity “administration”; Schems raises heat on cookies
IAB ranks privacy challenge as priority as Tech Lab seeks role in UID 2.0 identity “administration”; Schems raises heat on cookies Privacy Beat Your weekly privacy news update. VIEW IN YOUR BROWSER Graphic courtesy The Trade Desk/Getty...
Past
Event
Trust, Identity and Data Privacy – A Multi-Stakeholder Approach: Protecting consumers, news, brands and democracy
April 24–26, 2019
Washington, D.C.
Partners
