News-SSO tech summit webinar — Introducing a shared-user network for trust, privacy and identity

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News Single Sign-On Privacy Webinar
Demonstration and Strategy Conversation
(“News SSO”) 

Monday, March 23, 2020 |
11 a.m. – 1 p.m. Eastern Daylight Time 


WHAT is News SSO?  

  • A single sign-on identity service that initially allows consumers to create and manage their privacy preferences with a single publisher and anonymously share those preferences across publisher or other networks.

WHAT is the purpose of the SSO Summit?  

  • Review an early SSO prototype now under development.
  • Discuss how it will be used by Lee Enterprises’ Town News 
  • Identify features and functionality required for pilot
  • Explore structure and governance of an SSO entity to oversee an independent,  non-profit, privacy-compliant network for exchanging trust, identity and information

WHO is involved?  

  • Local Media Consortium (LMC) a membership of nearly 100 local media companies representing over 3,500 newspaper, TV, radio and online-only news outlets
  • Information Trust Exchange Governing Association (ITEGA) a 501 (c)(3) nonprofit that fosters a digital marketplace respecting user privacy and enabling trustworthy identity 
  • Pilot prototype is under construction by engineering teams from Univ. of Missouri and Univ. of Nebraska-Omaha under guidance of Donald W. Reynolds Journalism Institute
  • Collaborators include Lee Enterprises and Town News Inc., Mozilla Corp.  and Linux Foundation’s enterprise-supported HyperLedger Indy Project  

WHAT is the News SSO benefit?  

  • Consumers have better control over their privacy and identity
  • Publishers strengthen consumer trust and creates a network of addressable 1st-party data 
  • Builds a privacy forward and more sustainable advertising model

WHY should I attend?  

  • Meet key stakeholders behind the News SSO project
  • Learn how it can help consumers and publishers
  • See how your organization can participate and benefit

REGISTER TO JOIN VIA ZOOM | LEARN MORE | Contact: | 617-448-6600