News Single Sign-On Privacy Webinar
Demonstration and Strategy Conversation
Monday, March 23, 2020 |
11 a.m. – 1 p.m. Eastern Daylight Time
WHAT is News SSO?
- A single sign-on identity service that initially allows consumers to create and manage their privacy preferences with a single publisher and anonymously share those preferences across publisher or other networks.
WHAT is the purpose of the SSO Summit?
- Review an early SSO prototype now under development.
- Discuss how it will be used by Lee Enterprises’ Town News
- Identify features and functionality required for pilot
- Explore structure and governance of an SSO entity to oversee an independent, non-profit, privacy-compliant network for exchanging trust, identity and information
WHO is involved?
- Local Media Consortium (LMC) a membership of nearly 100 local media companies representing over 3,500 newspaper, TV, radio and online-only news outlets
- Information Trust Exchange Governing Association (ITEGA) a 501 (c)(3) nonprofit that fosters a digital marketplace respecting user privacy and enabling trustworthy identity
- Pilot prototype is under construction by engineering teams from Univ. of Missouri and Univ. of Nebraska-Omaha under guidance of Donald W. Reynolds Journalism Institute
- Collaborators include Lee Enterprises and Town News Inc., Mozilla Corp. and Linux Foundation’s enterprise-supported HyperLedger Indy Project
WHAT is the News SSO benefit?
- Consumers have better control over their privacy and identity
- Publishers strengthen consumer trust and creates a network of addressable 1st-party data
- Builds a privacy forward and more sustainable advertising model
WHY should I attend?
- Meet key stakeholders behind the News SSO project
- Learn how it can help consumers and publishers
- See how your organization can participate and benefit