Draft Agenda: “Trust, Advertising and Data Privacy — Seeking a New Balance”
Advertising and consumer privacy in the digital marketplace
January 15-16, 2019 in Brooklyn, N.Y. | Two Metrotech Center | 8TH Floor
CONVENING GOALS & DISCUSSION TOPICS
Review the current state of privacy and ad fraud to develop new approaches to consumer privacy, data management and ad transparency
- What online privacy and advertising practices currently used by local media are creating a barrier to trust and should be eliminated or modified? RESOURCE: Consumer Bill of Rights Checklist
- What practices not in general use today could be adopted to build trust?
- What is the impact on publishers and journalism of eliminating third-party data collection without specific user consent?
- What advertising practices that degrade the user experience should be discouraged?
- What is a “moonshot” idea to deal with these challenges?
Possible solutions for discussion:
- Communication between sites and their readers
- Greater cooperation with browser providers
- Certification program for advertisers based on reputation and practices
Tuesday, Jan. 15, 2019
1:00 pm Welcome
- Fran Wills, Local Media Consortium CEO
- Jo Ellen Green Kaiser, ITEGA Board Chair
- Justin Hendrix, NYC Media Lab (host)
1:15 pm Agenda and Ground Rules
Michelle De Mooy, privacy consultant
1:30 pm DISCUSSION: What problems are we addressing?
Moderator: Michelle de Mooy, privacy consultant
- Publishers: Chris Hendricks, President, LMC
- Consumers: Justin Brookman, Consumers Union
- Advertisers: Dr. Augustine Fou, Marketing Consulting Science Group
- Technologists: Don Marti, Mozilla
2:15 pm Who’s in the Room and Why? | Facilitator: Jo Ellen Kaiser, ITEGA
2:45 pm BIO AND REFRESHMENTS BREAK
3:00 pm Group Discussion: “Ad Fraud and the Identity Challenge”
Discussants: Augustine Fou, Don Marti, Dan Rau, Brendan Riordan-Butterworth
4:00 pm Ideastorming: What are going to be the biggest barriers from your perspective to making this type of ad ecosystem a reality?
4:15 pm Breakouts: Organize topics for Wed and dinner discussions
Facilitator: Michelle De Mooy, privacy consultant
A chance to propose topics and focus for Wednesday’s agenda
5:00 pm Perspectives on the day, and what’s to be done Wednesday
acilitators: Fran Wills, LMC | Jo Ellen Kaiser, ITEGA
Dinner on your own. Dinner discussions are encouraged!
Wednesday, Jan. 16, 2019
8:30 am Continental Breakfast
9:00 am Opening Remarks | Facilitator: Jo Ellen Green Kaiser, ITEGA
9:15 am Group Discussion: Elements of Model Consumer-Focused Privacy and Ad Transparency Policies and Practices
Facilitator: Michelle De Mooy, LMC
10:15 am STRETCH, TELL JOKES, AND TAKE A BREAK
10:30 am Idea Challenger: Jeff Jarvis, Tow | CUNY Newmark School:
“How an Open User Data Ecosystem can Sustain Journalism”
11:45 am Group Discussion: Promising technologies that preserve privacy and identity and what is needed to develop them
Facilitator: Don Marti, Mozilla
12:30 pm LUNCH DISCUSSION: What’s Happening in DC, in the EU and in California? How is the regulatory environment shaping up?
1:30 pm Group Discussion: What is needed to align incentives and get publishers, advertisers, and users on board
2:00 pm Breakouts: Small issue groups meet to discuss key issues and challenges
3:00 pm Legal / Action Horizons: Three quick views and discussion
- A Conflict between GDPR and Charging for Content?
— Elizabeth Renieris, global policy counsel, Everynm Inc. (pending/by Skype)
- Privacy – Pending Ideas in Congress
– Chris Pedigo, svp, policy, Digital Content Next
- Essental Action Ideas for Getting Brands’ Attention
– Marc Goldberg, CEO, Trust Metrics Inc.
3:30 pm Wrap up and Next Step Commitments
4:00 pm ADJOURN
NOTE: Speakers and schedule subject to change
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