News organizations are losing control of their users to tech platforms; status quo fails
Public losing trust in online content and content providers
Content providers are losing direct access to their users
Content providers are losing the ability to earn revenue via advertising
Readers/viewers/users seek simple, standard experiences that work across multiple sources and platforms, yet can be personalized.
Solution
Standardization for exchange of user log-in (and identity) attributes for single-sign-on, shared subscriptions and transparent ad targeting by universal ID format’ an “ICANN for identity.”
Trusted rules and protocols manage identity, data exchange similar to ICANN, original Visa, EduRoam, standard-gauge railroads, standard-60-cycle AC, BlueTooth SIG.
But it must not be controlled by a single, for-profit entity that becomes a “tollgate” for its own account.
Open, competitive market for users and service providers is a must.
ITEGA membership required; competition on services, price, applications
Benefits
Making an (open) marketplace for digital information exchange/payment
Champion and foster non-profit, public governance of identity exchange
Identity services distributed among a plurality of providersGather publishers and new producers around common identity/privacy standards
Enabling individuals to opt-in to controlled sharing of their identifying information with trusted content and service providers
Enabling content providers to offer personalized information to those who opt-in
Enabling content providers to form and share markets around these opted-in users
Option to develop or support small-payment aggregation services
Move beyond platforms’ (Google/FB) de facto lock on user identity / privacy
A neutral opportunity to be standards compliant (or face regulatory scrutiny?)
