Consent data — a signal or flag that goes from the publisher site to the ad exchange — has been given a catchy name by the proposed IAB Framework: a Daisybit.
IAB’s Transparency and Consent Framework
TECHNICAL SPECIFICATION IS HERE:
Here is the technical specification for public comment for IAB Europe Transparency and Consent Framework that will help the digital advertising industry interpret and comply with EU rules on data protection and privacy – notably the General Data Protection Regulation (GDPR) that comes into effect on May 25, 2018.
Law firm Wilmer Hale’s comments on the IAB framework:
According to the IAB, the framework includes technical specifications that will allow companies and consumers to have greater control over, and dynamic insight into, the parties who access and process the personal data of consumers in the EU. The framework also contains a vendor list that details the third parties who are accessing data, as well as a set of guidelines aimed at standardising the use of data obtained from users in the EU.
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IAB Europe unveils its GDPR Transparency & Consent Framework
Advertisers, say hello to the Daisybit. By Barry Levine on March 8, 2018 at 3:05 am